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TECHNOLOGY10 Types of Innovation

TECHNOLOGY10 Types of Innovation: The Art of Discovering a Breakthrough Product

TECHNOLOGY10 Types of Innovation
Inovação Estratégia Transformação 18.07.2020

It’s inevitable that every company must be out there battling for market share, but you don’t really want to be in a situation where the competition is so stiff that any potential upside is eroded away in the process—?a scenario known as perfect competition in economics.

To avoid perfect competition, companies must strive to build an economic moat that gives them a sustainable competitive advantage over time. While these protective moats can arise from a number of different sources, in today’s information economy they most often arise from the power of innovation.

But where does innovation come from, and is there a universal framework that can be applied to help consistently make big breakthroughs?



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